Why you should claim your blog at Technorati

Blogging has been around for some time, but more and more crafting business owners are realizing it is a must-have part of their marketing initiative. Blogs can be personal, professional or a bit of both. Computer and internet technology can make building personal selling relationships difficult. A blog can tear down some of the "impersonal" walls by allowing customers and readers to get to know the products and owner better. The more comfortable and interested the customer is, the higher the likelihood that he or she will purchase and ultimately, return to purchase again.

Bloggers have many things to do to maintain a rich and viable blog. Readership is a key indicator of blog success and in turn should lead to higher sales. One goal a blogger should strive for is to have as many links to the blog as possible. Those links are like invisible spokes that spread out in every direction all over the world wide web. The blog is the hub. Technorati is a sure fire way to get more spokes in your blog wheel.

Technorati was originally developed to track blogs and give a single portal where anyone could go and find out who was active in the blogosphere. It also developed a method to rank the importance of the blog. It is quite an achievement to be ranked in the top 100 of all blogs on the internet. Technorati's focus has spread to cover many elements of the web, but tracking blogs is still its main activity.

Having a business's blog included in Technorati's blog roll can lead to increased recognition and acknowledgement. This will grow readership. The business owner will more than likely reach a new audience that he or she would never have reached under current activities such as posting in the forums at Etsy or including the website on business cards picked up at craft shows. The buyer pool will naturally expand.

Technorati will begin ranking the blog in two ways. The first is by establishing authority. Every time the blog is mentioned on another blog or website, the authority number increases. This can be done by having other bloggers put your link in a "recommended blogs" area and develop a blog links exchange. The second is by establishing favorites. Technorati members can "favorite" blogs that they deem important. These two factors are combined and determine a blog's ranking.

For those who have advertisers or are hoping to one day to seek advertisers, joining Technorati will provide valuable statistics that potential advertisers will require.

So, if you regularly blog and want to expand your marketing efforts, join Technorati today. Once the account has been established, you will be able to very easily "claim your blog" by creating a post using html that is provided. You will then "ping" (give a signal) to the site that the blog is ready to be tracked. Once the process has been complete, the post can be removed.

Finally, copy and paste the html widget (seen on the lefthand side of this blog), so readers can easily favorite your blog without having to leave your site to go to Technorati.

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